Capabilities

We don’t do everything, but we do some things quite well.

Brands come in all shapes, sizes and stages.  Whether you’re a startup, scale-up, mature brand, or re-inventing your brand – our goal is to map your company’s growth objectives to a marketing plan that matches.

READY TO GROW

marketing plan for companies of all sizes
brand strategy and messaging

Brand Strategy

Strategy is at the heart of all we do — it’s what makes a brand move with intent and ambition. No matter what stage a brand is at in its lifecycle, our strategic thinking and actionable insights will reveal the opportunities for what’s next. We refine what exists, reimagine what’s next and combine insights, intuition and creativity to help brands create more meaningful connections. We architect your brand’s guest-centric experience, crafting culturally-relevant campaigns that elevate your brand’s mission and purpose while growing your business. 

  • Brand Positioning + Messaging

  • Brand Experiences + Activations

  • Consumer + Marketing Insights

  • Content Strategy

  • Brand + Product Launch Strategy

  • Cause Marketing + Community Engagement

content and creative for brands

Branding & Creative

We bring design focus to our work so that it looks good and delivers results. From developing and designing unforgettable identities to evolving existing brand systems, and building cohesive multi-channel experiences, we know how to get results from good design. We breathe life into your brand – through positioning, identity, values, and storytelling – and ensure that there’s a cohesive brand look, feel, personality, tone, voice, and vibe.

  • Naming

  • Brand Identity

  • Logo Design

  • Brand Standards + Application

  • Collateral + Packaging Design

  • Content + Creative 

  • Creative Direction

  • Design + Art Direction

  • Advertising + Marketing Assets

  • Copywriting

  • Web Design

annual marketing plans and seasonal campaigns

Marketing & Promotional Campaigns

We get under the hood of your brand with speed and agility to devise strategy, create compelling brand experiences and programs across all touchpoints to engage, inspire and drive brand growth. We organize these category-defining strategies into a tactical plan and quarterly annual calendar to consistently drive brand growth and awareness.  Each promotion is designed to champion the brand story and ensures consistent messaging across all touchpoints. Each big idea is paired with precision work — to move your customers, your business and the bottom line forward.

  • Annual Marketing Plans

  • Seasonal Promotions / Campaigns

  • Local Store Marketing

  • Email Marketing

  • Content Strategy (Advertising + Social) 

  • Loyalty + Rewards Strategy

  • Event Marketing + Management

  • Product Launch Strategy

  • Grand Opening Strategy

  • Strategic Partnerships

strategy and planning for PR

PR & Communications

Our strategic and proven communications plans fuel passion, conversation and community. Our team of communications experts are masters at accelerating the growth of brands by positioning clients at the center of the cultural landscape. We use the power of storytelling to shape a brand’s identity, influence perception and capture the attention of media and consumers. We share the story behind your brand in a meaningful and compelling way to foster authenticity and forge a profound connection between your brand and consumers.

  • PR Strategy + Planning

  • Message Development + Media Training

  • Internal Communications

  • Executive Visibility + Thought Leadership

  • Crisis Management + Issues Preparedness

  • Events + Press Trips

media training for companies

★★★★★

“Shannon is an exceptional marketing resource.

She consistently delivers current and creative strategies and drives outstanding results. I highly recommend her for any marketing advice you need.”

Fabio Viviani, Founder & CEO,
JARS & Fabio viviani hospitality 

shaping the future of ambitious brands
creative strategies for growth

Let’s connect

We’re shaping the future of ambitious brands. Let’s grow together.